The Top 10 Most Instagrammable Places in Australia

How do you choose your holiday or travel destinations? The weather? Value for money? Where your friends have gone? Generally, there are a number of different reasons that come into play when planning a getaway, BUT, one of the most key deciding factors to millennials when it comes to choosing a destination is now based on it’s 'instagram-ability.'' YES - social media is fast becoming the answer to all reasoning. So, to make your decision making even easier, here are our top ten #Hashtag worthy locations in Aus you should visit if you are looking to get those [LIKES] up! Oh, and don’t forget to tag us #OzExperience.

#1 Sydney

Bondi Beach Sydney

Let’s be honest, Sydney has always been THE place to visit in Australia, even before social media became LIFE! But nowadays if you didn’t get a photo outside the iconic Sydney Opera House, the Harbour Bridge or at the Iceberg pools in Bondi, the question is… did you even go?

#2 Gold Coast

Gold Coast, Australia

With endless golden beaches, surreal waterfalls, walking tracks and an epic nightlife scene, a visit to the GC is sure to add some colour to your IG account. This Insta hotspot is particularly popular for #FitFam snaps and stunning sunset pictures.

#3 Australia Zoo

Koala cuddling at Australia Zoo

Whats a trip Down Under without a selfie with one of Australia’s furry friends, especially the Koala! Everyday, travellers from all over, come to Australia Zoo to line up and hold, (aka get a selfie with), these gorgeous creatures.

By the looks of it, these guys are enjoying their new role as ‘social media models,’ check out that ‘smize’ (Tyra Banks term meaning; smiling with your eyes #ModelLife).

#4 Brisbane

Brisbane River

Brisbane is quite often overlooked as a travel destination in Aus, BUT, when you visit South Bank for the first time and witness the beauty of the man made beach with a high rise-city backdrop, you’ll be bragging to all of your mates, via Instagram of course, how cool this city really is! Don’t forget to get a photo by ‘BRISBANE’ sign too!

#5 Uluru


Known as the heart of Australia, this place will take your breath away. It is the destination that you need to experience for yourself and not just look at other people’s photos.

Located in the Northern Territory, you will find the iconic red rock, that oozes true Australian culture, and a chilled out outback vibe. Trust us - it’s worth the drive!

In need of some photo inspo? Check out the hashtag #ExploreUluru they have it down pat!

#6 Great Barrier Reef

Great Barrier Reef from above

Let's be honest, have you ever seen a picture of the reef and NOT liked it? We didn’t think so! The eye catching, crystal clear, turquoise waters of the Great Barrier Reef is nothing but mesmerizing. Explore this breathtaking space by boat, air or simply swim along it for a intimate experience.

TIP: A Gopro is great to have for those underwater pics!

#7 Fraser Island

Lake Mackenzie Fraser Island

Located off Australia’s eastern Queensland coast, Fraser Island is Heritage Listed and is the world's largest sand island, stretching over 120km. With endless beaches and swimming sites, such as the famous Lake McKenzie and the champagne pools there is always somewhere to get a cheeky selfie or practise that ‘in water hair flick pic’ that so many of us try … and most often fail. You can also find panoramic viewpoints from Indian Head, a rocky outcrop on the island's easternmost tip, and the Cathedrals, a cliff famous for sculpted ribbons of coloured sand for that classic scenic shot #ShesABeauty.

#8 Melbourne


Whether you are a beach grammer, cityscaper, or prefer a scenic backdrop, Melbourne is THE city to find that perfect snap! A few key places you HAVE to visit include the famous laneways in the CBD, the MCG stadium, Brighton Bath Houses and the 12 Apostles.

#9 Darwin

Darwin sunset

Now, Darwin is not the first place travellers think to go when they head to Australia, but its landscapes and wildlife are simply beautiful. You may be thinking… “another beach location?!” Which is partly true, but, these beaches often feature wild crocs, YES, crocs! Remember, take your photos from a distance or visit the  Crocosaurus Cove. From Darwin you can also easily visit nearby rainforests, and it is also a gateway to the jaw dropping Kakadu National Park!

#10 Cable Beach, Broome

Sunset camel ride, Cable Beach

We admit, Cable Beach is a little off the beaten track, BUT, if you get the chance and have the time to visit this dreamy location DO IT! If you have seen any pictures of people Camel back riding along an endless beach, it is most likely that they were captured at Cable Beach! If yo love a sunset, this is the place to see one!

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